Being a brand ambassador can be very rewarding.
I am a micro-influencer on Instagram. I do not have over 5,000 followers, but I have worked as a brand ambassador for brands like Good American, Good Molecules, and The ReVamp Detroit – a metro Detroit clothing swap organization.
However, I got those experiences because one day, I decided to start a new Instagram and create content geared towards my love for fashion and lifestyle. It’s been a journey, but I have received free products, free opportunities and connected with other fashion brand ambassadors.
It’s been a fun journey so far.
Here are five tips on how to become a brand ambassador in 2024:
Find a niche
Before you start your brand ambassador journey, have a niche.
What is a niche?
You specialize in a niche, and you can function comfortably in it.
Examples of niches
- Beauty
- Fashion
- Fitness
- Foodie
Make content towards the niche
Whether you create a new social media account or not, you must start making content for your niche.
That looks like creating fashion videos of you trying on clothes or giving outfit ideas and hauls. Beauty content creators can create makeup tutorials or hauls from Sephora.
You need to create content for your niche so that brands will have an idea of what you specialize in. Plus, as a brand ambassador, you need to create a following.
Start locally
Create content that relates to local brands in your city. You could start by trying new restaurants in your city and getting content about their establishment.
If new small businesses are popping up, visit their locations and give a walk-through tour, that way you give locals a view of what’s new. Plus, it allows you an opportunity to create content as a lifestyle content creator.
Creating content that focuses on local business can open the doors for local organizations to want to connect with you. It can help you build a following in your city.
Recommended Posts
- Your fashion sense sucks because you don’t know what you’re doing
- Who Killed Sara? : Season 2…still gave me no answer
- Who Killed Sara? : I binged watch but got no answer
- Where to buy preppy fashion clothes
- Where to buy last-minute Valentineโs Day items in 2024
Connect with brands
If you’re up to it, create a media kit showing your best photos , niche, and metrics so that you have results to show to brands so they want to work with you.
You can also connect with brands by tagging them in captions and posts so they know you are visiting or using their products.
I have not reached out to brands, but I plan to make a media kit.
Start a portfolio
Since I already have my blog, I typically use it as a portfolio.
You can create a portfolio using website builders like WordPress, Wix, or Squarespace.
What your portfolio should consist of:
- About you
- Mission statement
- Photos
- Videos
- Content you created
- Metrics
PS: I’ve had no luck with these platforms because I wasn’t consistently using the apps.
The biggest tip
As a brand ambassador, know what brands you want to collaborate with and create content geared towards it.
Bonus tip: Use social media influencer apps
There are apps now that allow you to apply to brand partnerships like:
- Creatively
- Influenster
- weSponsored
- Skeepers Creators
Check out my latest blog on how to fashion blogger in 2024.
1 thought on “5 tips on how to become a brand ambassador in 2024”
Comments are closed.