Michaels upgrading their Knit & Sew collection with JOANN Fabrics Help

Michaels wants to dominate the craft store experience.

A popular craft store is getting upgrades.

You know the saying – when one door closes, another one opens.

Joann Fabric recently closed its doors for good in 2025, following bankruptcy announcements at the beginning of the year. It came as a shock and left many crafters on social media in a frenzy over where to buy their knits and fabrics.

Michaels released a statement in June 2025, announcing that they would start carrying a few of JOANN Fabrics’ brands.

The store has adapted well to well-known brands from JOANN, such as Big Twist and Yaranspirations, with many more to come. Customers should expect more sewing machines from brands like Singer and Brother, new products from Clover, FISKARS, and Coats & Clark.

What they’re currently selling: Knit Edition

Michaels is growing their knit collection one day at a time. Expect to find a larger assortment from brands like Red Heart, Lion Brand and more you love from JOANN Fabrics as the store acquires more brands and textures.

What they’re currently selling: Sew Edition

Currently, Michaels is growing their fabric collection with licensed prints of Hello Kitty, Pokémon, Mickey Mouse and SpongeBob! With additional harvest prints, Christmas-themed cotton and basic hues.

You can also find machines and sewing notions like thread, buttons and pins.

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The Knit & Sew Shop Event

Michaels Reward members were invited to an exclusive VIP event with perks.

A crafty Sunday at the craft store with demos of sewing and crochet to promote the new collections.

Crochet Moments

Sales associates provided demonstrations on crochet projects like hats and beanies featuring new styles of the yarn Michaels is currently offering.

Embroidery Demos

Tutorials on embroidery machines and new fabric expected to come to Michaels were also an interesting opportunity to experience at the store!

Freebies

Did I mention Michaels Reward Members were given a 50% off coupon to use during event hours?

Michaels gave away free pouches to VIP reward members who spent over $5 on purchases.

VIP reward members were also able to enter a raffle for a $100 Michaels gift card.

Let’s Talk About It:

Are we feeling Michaels taking over the yarn and fabric scene?

Leave a comment down below!

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