Life as a 24-year-old small business owner: Business gets tricky

Owning a small business when you’re young requires determination and goal setting.

What’s life like as a business owner in your early 20s?

Becoming a business owner was not my goal when I was in high school. I thought I was going to go to college, become a journalist and work for a newspaper or a broadcasting company until I retired. Over time, I developed this aspiration to want to own my small business where I sold stationery and baked goods. Eventually, that business turned into 6:23 Detroit Shop.

Why I started my business

I started 6:23 Detroit Shop because I wanted to start selling baked goods and stationery products. 6:23 was birthed during the COVID-19 pandemic and was called “CHANNIË” when I originally began the business in 2021.

The goal of 6:23 is to create a safe space for creatives and creativity. I felt that Detroit lacked a brand from a Detroiter that sold groovy Detroit apparel and stationery products while also filling people’s tummies with yummy baked goods.

How I started

6:23 started very untraditional, I did not have a capital fund or anyone investing in my business. It began with me saving my money from paychecks and buying things here and there.

I started with testing recipes for my baked goods, selling small while also creating artwork and planning how to execute the brand.

Eventually, I started attending pop-up shops and creating a name for myself, to this day I am still tackling events.

Life of a 24-year-old business owner

Being a business owner at 24 has had its ups and downs. I graduated with a degree in journalism so a lot of my background is based in media.

It’s hard to balance regular jobs and 6:23 because while I need the funding, I lose the time to work on my business. However, I am learning that you have to learn how to prioritize and make time for your goals.

I also feel like people don’t take me seriously because of my age, they don’t see the vision.

What I have learned so far as a business owner

One of the biggest things I have learned is creating a solid business, takes time. Nothing happens overnight and everything happens the way it’s supposed to.

When I first started 6:23, I thought I was going to make thousands within a year. That was a total misconception. Instead, I’ve seen myself investing so much into 6:23 and have not seen a profit yet overall. Which is also okay because I know that I am building a business for longevity.

How to buy from 6:23 Detroit Shop

6:23 only sells baked goods at pop-up shops but stationery items are available online.

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